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Ainsworth Gaming Technology
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Last updated: 2024-02-24

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Online slot machines from Ainsworth

Australian company Ainsworth Game Technology produces slot machines for real land-based casinos as well as online video slot development and software for gambling operators. To date, the portfolio includes about 20 online slots.

The company was founded in 1995. The headquarters are located in Newington (New South Wales, Australia). There are divisions in North America, Latin America, and Europe, as well as sales representatives in Asian countries.

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Range of products

The basis for Ainsworth’s range of slot machines are rather traditional slots. All games are characterized by high-quality and realistic visual design, as well as professional sound. A feature of most slots is also the presence of free spins, for which an alternative set of reels is used.

The most popular slots of the provider:

  • Barnyard Bonanza is a slot with a farm theme. Noteworthy are the beautiful pseudo-three-dimensional graphics, as well as the bonus symbol (golden egg), which brings a random prize up to the multiplication of the total bet by 5;
  • Crazy Goose is an online slot that also uses a farm theme, but is geared towards mobile platforms. The bonus deserves attention with the appearance of Mega Goose (unfortunately, this option is not implemented in the demo version of the slot);
  • Diamond Chief is a nature-themed slot machine. Its main features are realistic graphics and the original configuration of the reels. The asymmetrical shape of the playing field provides additional opportunities to form winning combinations;
  • Wild Fire Riches is another slot with asymmetrical game reels, optimized for performance on mobile platforms. The most interesting symbol in the slot is the Mega Whooper Wild, which appears during the free spins and changes the symbols on the third, fourth and fifth reels into symbols on reels 1 and 2;
  • Eagle Bucks is a machine with a beautiful visual design dedicated to the nature of North America. The eagle symbol plays an important role: in the normal game, it replaces all standard symbols and fills the second, third, or fourth reel in free spins under certain conditions.

Despite not having the most extensive assortment and the lack of original gaming solutions, online slots from Ainsworth are in demand both in traditional casinos and online. The reason for this is obvious: even traditional slots are characterized by careful editing of parts. This is noticeable in the balance of the gameplay as well as in the graphics and in the selection of additional features.

Another plus point of Ainsworth’s slots is their multiplatform nature. Most of the slots work both on desktops and mobile devices smartphones and tablets. Moreover, some games are originally developed “with an eye” on the mobile segment.

History and structure of the developer company

Founded in 1995, the company was named after creator Len Ainsworth (previously he founded another development company in this industry, Aristocrat). Initially, the company was engaged in the production of slot machines (today, priority is given to A600 and A560 slot machines), but over time it has also mastered the niche of developing slot machines for the online segment.

The company’s headquarters are located at 10 Holker Street, Newington NSW Australia 2127.

There are branches outside Australia:

  • USA (Las Vegas, Deerfield Beach);
  • United Kingdom (Bridgend).

Ainsworth Game Technology also has operations in Asia.

Strategy and partnership

Although at the beginning of its history the developers of Ainsworth focused mainly on the manufacture of equipment, the company is gradually expanding its presence in the online gaming market. This is expressed in cooperation with major companies in this segment:

  • partner of Ainsworth is Money Gaming online casino (it was introduced for the first time by a developer);
  • also, the company works with Bally Technologies to ensure that Ainsworth games are compatible with the iGaming gaming platform.

In 2016, the company declared its willingness to put a majority stake up for sale. The willingness to purchase 52% stake in Ainsworth was expressed by Austrian Greentube AG one of the largest developers of online slots. As of the beginning of 2017, approval was obtained from minority shareholders of the companies. The estimated transaction amount is more than 450 million Australian dollars.

Conclusions

The significant delay in the company’s entry into the online market has meant that to date there are not many products in its portfolio. But with the high quality of Ainsworth’s games. And also the compatibility with mobile platforms (smartphones, tablets) provides a stable popularity.

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